Category: Social Psychology

Social Proof

Social Proof Theory Social proof theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to...

Nonverbal Communication

Nonverbal communication is a very powerful medium of communication that entails sending and receiving messages through any of the human sense channels, without using language. Messages may occur on a conscious or unconscious level...