The ABC model of attitudes is a psychological framework that breaks any attitude down into three distinct components: Affective (your emotional reactions), Behavioral (your actions and tendencies), and Cognitive (your thoughts and beliefs). Also known as the tripartite model of attitudes, it gives researchers — and curious people — a way to understand not just what we think about something, … Continue reading The ABC Model of Attitudes: Components, Examples, and Why the Three Don’t Always Agree