Author: Psychology Notes HQ Editorial Staff

Social Learning Theory: Bandura’s Observational Learning & Bobo Doll

Social learning theory is Albert Bandura’s framework proposing that people learn by observing others — not only through direct experience or personal reward and punishment. His landmark Bobo Doll experiment showed that children imitate aggressive behavior after simply watching an adult, fundamentally challenging behaviorism’s insistence that consequences must be personally experienced. Social learning theory bridges behavioral and cognitive approaches, showing...