Goal Setting Theory: Locke & Latham’s 5 Principles and How They Drive Motivation
Goal setting theory, developed by Edwin Locke and expanded with Gary Latham, proposes that specific, challenging goals — paired with adequate feedback — consistently produce better performance than vague or easy targets. First articulated by Locke in the 1960s and formalized in their landmark 1990 framework, the theory has become one of the most empirically supported models in motivational psychology....
