Schachter-Singer Two-Factor Theory: Why Context Shapes Every Emotion You Feel
Your heart is pounding, your palms are damp, your breathing is shallow — but are you afraid, excited, or in love? The Schachter-Singer two-factor theory of emotion says your body alone cannot answer that question. Proposed by Stanley Schachter and Jerome Singer in 1962, this framework transformed how psychologists understand emotion by arguing that feelings are not automatic physical reactions...