Category: Social Psychology

Social Learning Theory: Bandura’s Observational Learning & Bobo Doll

Social learning theory is Albert Bandura’s framework proposing that people learn by observing others — not only through direct experience or personal reward and punishment. His landmark Bobo Doll experiment showed that children imitate aggressive behavior after simply watching an adult, fundamentally challenging behaviorism’s insistence that consequences must be personally experienced. Social learning theory bridges behavioral and cognitive approaches, showing...

Cognitive Dissonance Theory: Festinger’s Model & Reduction Strategies

Why do smokers rationalize their habit despite knowing it causes cancer? Why do we justify expensive purchases we later regret? Why do people invested in failing relationships convince themselves everything is fine? Leon Festinger’s cognitive dissonance theory, introduced in 1957, explains these behaviors through one powerful insight: holding contradictory beliefs, attitudes, or behaviors creates psychological discomfort that we are motivated...