Albert Bandura’s Self-Efficacy: 4 Sources That Shape What You Believe You Can Do
Albert Bandura didn’t just study what people do — he studied what people believe they can do, and why that belief matters so much. In the 1970s, he introduced Bandura’s self-efficacy theory: the conviction that you are capable of carrying out the actions needed to reach a specific goal. It sounds simple, but this idea turned out to be one...
