Social Comparison Theory: Upward vs. Downward Social Comparison, Festinger & Social Media
Social comparison theory, proposed by Leon Festinger in 1954, explains why people instinctively measure themselves against others. Festinger’s central argument was simple but powerful: when objective standards for evaluating our abilities and opinions are unavailable, we turn to other people as our measuring stick. The theory identifies two main directions of comparison. Upward social comparison — comparing yourself to someone...
