Social Comparison Theory: Upward vs. Downward Social Comparison, Festinger & Social Media

Social comparison theory, proposed by Leon Festinger in 1954, explains why people instinctively measure themselves against others. Festinger’s central argument was simple but powerful: when objective standards for evaluating our abilities and opinions are unavailable, we turn to other people as our measuring stick. The theory identifies two main directions of comparison. Upward social comparison — comparing yourself to someone...

Instinct Theory of Motivation: McDougall’s Instinct Theory, William James & How Biology Drives Behavior

The instinct theory of motivation proposes that much of human behavior is driven by innate, biologically programmed tendencies inherited through evolution — not by conscious choice or learned conditioning. The theory reached its peak influence in the early twentieth century through the work of William James, who argued humans have more instincts than other animals, and William McDougall, whose instinct...

The Latency Stage: Freud’s Period of Sexual Dormancy, Sublimation & Social Development

The latency stage is the fourth phase of Sigmund Freud’s psychosexual development theory, spanning from approximately age 6 until the onset of puberty. Unlike the earlier stages, the latency period is characterized by the repression of sexual impulses. During this time, the child’s libido is dormant, and their energy is redirected into “asexual” activities such as schoolwork, hobbies, and developing...