Between Subjects vs Within Subjects: Why People Rated 9 Bigger Than 221
Imagine asking one group of people how big the number 9 is, and a different group how big 221 is. In a real study, the group judging 9 gave it the higher rating (Birnbaum, 1999). Nobody forgot how numbers work. The result came from the experimental design. The choice between subjects vs within subjects decides whether each participant experiences one...
