Cialdini’s Principles of Persuasion: All 7 Principles and the Studies Behind Them
A stranger buys you a soda you never asked for. An hour later, he asks you to buy a few raffle tickets, and somehow you feel like you owe him. That uneasy little yes is exactly what Cialdini’s principles of persuasion were built to explain: the predictable mental shortcuts that nudge people toward agreeing with requests. Robert Cialdini first described...
