Cialdini’s Principles of Persuasion: The 6 Triggers Behind Every Yes

Cialdini’s principles of persuasion are six psychological triggers that explain why people comply with requests, change their minds, or make purchases they hadn’t planned on. Identified by social psychologist Robert Cialdini in his landmark 1984 book Influence, these principles of persuasion are grounded in universal human tendencies — cognitive shortcuts that make everyday decision-making faster but also surprisingly predictable. Whether...