The Overjustification Effect: Why Rewards Can Backfire on Motivation
The overjustification effect occurs when offering an external reward for an activity someone already enjoys causes their intrinsic motivation to decline — sometimes called the undermining effect for exactly this reason. First demonstrated in Deci’s early laboratory work and later confirmed in Lepper, Greene, and Nisbett’s landmark 1973 study, overjustification effect psychology reveals a counterintuitive truth: adding a reward doesn’t...
