Author: Psychology Notes HQ Editorial Staff

The Overjustification Effect: Why Rewards Can Backfire on Motivation

The overjustification effect occurs when offering an external reward for an activity someone already enjoys causes their intrinsic motivation to decline — sometimes called the undermining effect for exactly this reason. First demonstrated in Deci’s early laboratory work and later confirmed in Lepper, Greene, and Nisbett’s landmark 1973 study, overjustification effect psychology reveals a counterintuitive truth: adding a reward doesn’t...

Cialdini’s Principles of Persuasion: The 6 Triggers Behind Every Yes

Cialdini’s principles of persuasion are six psychological triggers that explain why people comply with requests, change their minds, or make purchases they hadn’t planned on. Identified by social psychologist Robert Cialdini in his landmark 1984 book Influence, these principles of persuasion are grounded in universal human tendencies — cognitive shortcuts that make everyday decision-making faster but also surprisingly predictable. Whether...

Self-Determination Theory: Deci & Ryan’s 3 Core Needs That Drive Intrinsic Motivation

Self-determination theory (SDT) is a psychological framework developed by Edward Deci and Richard Ryan that explains human motivation through three core psychological needs: autonomy, competence, and relatedness. First formally outlined in the 1980s, SDT proposes that people are most engaged, productive, and psychologically healthy when these needs are genuinely satisfied. Unlike earlier models that treated motivation as a simple dial...